WTF is happening
All Matters Studio designs En Doft flagship store in Stockholm.
In the vibrant neighbourhood surrounding Nytorget in Stockholm, alongside names such as A.P.C., Aesop, L:A Bruket and Il Caffè, the Stockholm- and Copenhagen-based fragrance house En Doft opens its first flagship store.
Developed in close collaboration with En Doft, the space is shaped by a restrained palette of wood, aluminum and stone. Clean lines and honest materials define the interior, creating a tactile and quietly confident atmosphere. The architecture allows the fragrances to take center stage, while subtle details enhance the sensory experience.
En Doft is a Swedish-Danish fragrance brand headquartered in Stockholm, with its perfume studio based in Copenhagen — a cross-Scandinavian foundation that informs both its creative direction and its understated aesthetic.
The Green House Bar for Stockholm Furniture Fair
Lst years Greenhouse bar "En Bar Bara" ("Just a Bar" in Swedish) at Stockholm Furniture Fair 2025 was designed by All Matters Studio. The Stockholm based design studio knew instantly what to do when designing the meeting place for the emerging new talents. We wanted to make a platform to meet and gather, a place that would counteract the vast impressions of the fair. We wanted to let the materials speak for themselves. Bolon sponsored all surface material of the venue, and All Matters chose to mix the new flooring material "Ash" from the Elements collection together with the Artisan "Wild" creating a striped bistro vibe.
All Matters Studio's FRAME_05 table was displayed in a special 6 meter long edition with a tabletop of Swedish Limestone from Thorsberg Stenhuggeri. Also our PINNE_04 chair was a guest in the bar surrounding the stone table. Bebo Objects kindly supported with cafe tables and additional furniture for the lounge at the back of the venue.
All Matters Studio takes over flower shop in Stockholm while promoting their artisan perfumes.
The Swedish design studio All Matters Studio takes over and remakes Your[Flower]Bouquet flower shop at Södermalm to promote its artisan perfume brand En Doft™.
The collaboration extends into Stockholm Design Week 2025, where All Matters Studio and Your[Flower]Bouquet together will create a 70 square meter scent installation at the Stockholm Furniture Fair. All Matters Studio is already involved in Stockholm Furniture Fair since the Studio was given the prestigious job designing the Greenhouse bar for the fair in February 2025. During the design week the store on Södermalm will change form once again for the launch of En Doft™ new fragrance Insula Mane.